As the past gifting season of Christmas is slowly fading in our memories, I’m sitting here sipping tea out of my new travel mug. A friend gave it to me as a Christmas gift. Although I appreciate his thought and I do like this mug for its simple elegant look, one thing about this mug does have be thinking.
The big BMW roundel on the side of the travel mug. Just because my car happens to be a BMW, I guess he thought I would need a travel mug to go with it? So that has me thinking… How much of my identity is formed by the things I own? In fact, how much of my brand preference affect how others see me?
I know the whole value of the brand talk can spawn off and take a lengthy discussion but all I’m trying to think is how much of “me” is reflected upon the brand I choose or does the brand I happen to chose somehow have a reflection on my identity?
Tuesday, February 1st, 2005, 9:39 am | 
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2/5/2005 at 1:36 am
I think how much of you is associated with material things you own completely depends on how much of yourself you project as being associated with those things. That is, the more you point out (or are publicly proud of) your belongings, the more they will take note, and the more it becomes interweaved with your identity as a person.
2/22/2005 at 6:44 am
Agree with Ben. in the case of the Beemer, that’s a big part of your identity. Or has been perceived as such. It’s certainly worth talking about